Founded in 2020, the Good to Nature Exploration Center is operated by Shanghai Zishan Cultural Development Co., Ltd., an independent legal entity. The Center functions as a non-profit initiative.

Good to Nature has been deeply rooted in on-the-ground ecological restoration practices and has maintained a close collaboration with the Restoration Ecology Research Group of the Xishuangbanna Tropical Botanical Garden, Chinese Academy of Sciences since 2021. Guided by the vision of “Being Naturally Good to Nature,” the organization is committed to building an innovative co-benefit platform for ecological restoration and conservation that integrates scientific rigor, community participation, and cross-sector collaboration.

Good to Nature upholds a systemic “Scientific Restoration × Community Co-benefit × Social Participation” approach, fostering a multi-level volunteer network composed of over 90 industry leaders and more than 1,200 public and community volunteers. Together, they form a collaborative community of practice dedicated to advancing ecological restoration across disciplines.