Good to Nature, Jinping County, and Xiaohongshu Jointly Launch the “China · Honghe Butterfly Valley Ecological Rural Revitalization Program”
On August 7, 2025, Good to Nature, Jinping County Government, and Xiaohongshu (RED) jointly hosted the launch ceremony for the “China · Honghe Butterfly Valley Ecological Rural Revitalization Program” at JinChao 8 Lane · Youxi Hall in Shanghai.
Under the guidance of the Assistance Office of the Ministry of Foreign Affairs, the three partners — the Jinping County Government, Xiaohongshu, and Good to Nature — will jointly advance the eco-branding of “China · Honghe Butterfly Valley”, exploring innovative pathways that integrate ecological conservation with rural revitalization.
The project integrates a three-dimensional system of scientific ecological restoration, community co-development, and social participation, transforming this natural spectacle into a comprehensive model for ecological protection and sustainable development.
At the ceremony, guest speakers from government, platform, ecological, and community perspectives shared their insights and visions for the “China · Honghe Butterfly Valley” collaboration, outlining a vivid picture of multi-stakeholder cooperation in ecological revitalization. The event culminated in representatives from the three parties — Jinping County, Xiaohongshu, and Good to Nature — jointly lighting the symbolic “Light of Collaboration,” officially marking the launch of the Ecological Rural Revitalization Program.
Exhibition Collaboration: Bringing the Wonders of Butterfly Valley into the City
As a key bridge connecting with the public, Good to Nature, together with its ecological co-benefit brand “25 Ecos”, presented the “Symphony of All Beings – Good to Rainforest Light Art Exhibition” at the Shanghai Bingang Commercial Center. To bring the story and ecological value of Jinping Butterfly Valley to a wider audience, a special “Butterfly Valley Exhibition Unit” was showcased from July 26 to August 22.
Inspired by the breathtaking spectacle of “billions of butterflies in flight,” the exhibition integrated light installationsand ecological aesthetics to create an immersive space combining biodiversity, nature education, and cultural expression. After the launch event, guests were invited to tour the special exhibition, experiencing firsthand the unique ecological charm of the “Land of Butterflies.”
沪公网安备31010402009361号