Good to Nature, in collaboration with the LIGHTHOUSE Digital Art Team, “folded” the rainforest into the historic Shikumen buildings of Jinchao Lane 8, Shanghai.

The exhibition featured giant exotic floral installations and rainforest wonders, enhanced with realistic animal sound effects to vividly recreate the pristine environment of a tropical rainforest.

Within this immersive space, visitors could observe a wide variety of rainforest plants, including parasitic flowers, amaryllis, purple banana, giant arum, and flame flowers, and learn about rainforest phenomena such as single-tree forests and buttress roots.

This audio-visual feast allowed audiences to feel as if they were truly inside a rainforest, experiencing the wonders and beauty of nature firsthand, while gaining a deeper appreciation of the rainforest’s biodiversity.

Summer City Camp

Leveraging the Good to Rainforest Festival, Good to Nature launched a Summer Urban Camp aimed at engaging more urban youth in hands-on ecological restoration activities and giving them the opportunity to interact directly with rainforest experts from around the world to learn authentic rainforest knowledge.

During the camp, rainforest specialists from eight regions worldwide delivered educational lectures covering topics such as rainforest biodiversity, restoration stories and methods, and how local communities depend on and protect their rainforests. Students then applied their learning by guiding festival visitors through the Global Rainforest Week exhibition, sharing insights and knowledge about the world’s rainforests.

In just two months

The initiative attracted more than 1.23 million engagements, with a 90 percent five-star rating on Dianping.

Through the official websites and social media platforms of World Rainforest Day and the UN Decade on Ecosystem Restoration

The story of China’s public engagement in rainforest awareness and protection was shared across 77 countries, reaching 93.8 million people worldwide.